November 16, 2009

Can't Stop Thinking About This
















In a series of commercials for AT&T LaptopConnect, announcer Bill Kurtis challenges athletes to a test of Web-browsing speed.

But that's not important.

What matters is the manner in which Mr. Kurtis deftly slings his laptop around with grace and impunity -- as if the thing was a prop made out of plastic and weighed less than two ounces.


The Driver is fascinated not only by the "Lap-Prop"©, but also any products in commercials that have to be held in a certain way by the actors in the spots. See especially: boxes of pain reliever, cheeseburgers, beer bottles and anything bearing a label or logo that must be perfectly played to the camera.

If one looks closely, one will often see that the product appears to be Super-glued to the actor's fingers and/or hand -- ensuring a pleasing and proper grip that doesn't obscure the brand or leave extraneous pinkie fingers awkwardly poking out all over the place.

Watch the hand that Bill Kurtis uses to hold his laptop (or see the photo above). Doesn't it look like he's holding the thing by two fingers? Imagine trying to hold your laptop computer that way. Now imagine holding it straight down by your side for ten seconds while you introduce Andy Roddick -- and then casually curling it up to your waist, ready to surf the Web faster than a tennis pro. It looks almost super-human.

The Driver once tried to pick up his PowerBook G4 laptop with one hand -- and nearly re-aggravated his 1994 volleyball injury. Of course, the thing is five years old and runs Microsoft Office 2004. It weighs almost as much as the Mini Driver. And like your family's first VCR, it has woodgrain. So it's possible that today's laptops could be very light.

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