The Importance of Information Design

The photo above represents an example of clear, effective signage, wayfinding and/or information design.

Questions answered / problems solved by this communication:

1. "Where are the hams?"

2. "Which building?"

3. "What is the plural of 'ham'?"

4. "I've found the building with the hams. Where do I enter?"

Unfortunately, even the best efforts can still leave room for error.

Questions not addressed by this communication:

1. Has "this building" passed a health code inspection?

2. Is there a difference between "inside" and "outside"?

3. What about sausages? Bacons? Beefs?

4. Is there some other building? [ Note: There wasn't. ]